More Screws

Should have figured that leaving content off of the disc and selling it afterwards wouldn't be enough. Now 1UP (a.k.a. the "other" Microsoft Network) has word on "consumables" - items you purchase ingame, but do not receive until you've paid actual cash in the Xbox Marketplace:

Another thing Microsoft intends to add to the Marketplace is the ability for vendors placed in videogames to allow gamers to buy from the Marketplace. Say, there is a vendor in an RPG selling a rare sword and that sword is available on the Marketplace, players will be able to put the sword in a checkout cart and then return to the Marketplace later to complete the download. For now, the in-game Marketplace will bring the Marketplace experience into the gameplay, but the transactions, for now, will still need to be completed on the Marketplace and not in-game.

The sad part is that only half of the blame lays at Microsoft's feet on this one. The other half goes to the idiots that keep bending over over for it, all with a dumb smile on their face.